Communication and Media

Bachelor’s Programme

The study programme in Communication and Media aims to prepare professionals with solid theoretical and practical training in communication and media. The students develop competencies for professional practice in the subfields of journalism, communication management and strategic communication. The training enhances production in different languages and technologies.

Programme Coordinator

Inês Catarina Seabra Conde dos Santos
ines.conde@ipleiria.pt

Reference

L099 / 3099

School

Education and Social Sciences

City

Leiria

Language

Portuguese

Type

Morning & Afternoon

Length

6 semesters

Vacancies

General contingent: 40
International student contingent: 8

DGES certification

Link to Registration

The curriculum aims to provide students with the following skills and knowledge:

To understand the history and dynamics of the development of communication and media
To distinguish between the purposes and specific characteristics of subfields and professions in the area of communication
To understand the organization of media, its main formats and operating dynamics
To design, plan and produce appropriate content for different areas of professional activity (information and communication management)
Identify the characteristics of different media and master production technologies to achieve appropriate solutions for different goals and media (print, audio, video, digital)
To develop design and production skills for appropriate solutions to be applied to multimedia environments
To develop critical analysis and project review skills
To understand the legal and ethical frameworks of professional practice in the area
To understand the political, economic and cultural frameworks of contemporary societies
To reflect on technologies and discourse of the media and their social impact
To analyze the processes and contexts of reception of media products
To develop research skills in communication
To explore critical analysis and self-reflection skills guiding performance and professional development

Scientific area of the study
Communication Studies

Careers Options

Programme

Journalism
Communication Management
Strategic Communication
Advertising
Public Relations
Press Office
Audiovisual and Multimedia Production
Media (Press, Radio, TV, Multimedia)
Communication, Advertising and Consulting Agencies
Communication Offices (public and private institutions)
Business Sector in general (communication management and strategic communication)
Design Agencies
Multimedia Production Companies
Content Production Companies

Study Plan

ECTS: 180

1st Year
2nd Year
3rd Year

1st Year
ID	Name	Semester	ECTS	Length
3099101	Communication in Portuguese	1st Semester	5	45 h
3099102	Communication Theories	1st Semester	5	45 h
3099103	Media History and Dynamics	1st Semester	5	45 h
3099104	Contemporary History	1st Semester	5	60 h
3099105	Image Theory and Practice	1st Semester	6	60 h
	Elective – Foreign Language I	1st Semester	4	45 h
3099132 – English or 3099133 – Spanish
3099107	Research in Social Sciences and Communication	2nd Semester	5	45 h
3099108	Information and News Genres	2nd Semester	5	45 h
3099109	Marketing and Integrated Communication	2nd Semester	5	45 h
3099110	Semiotics	2nd Semester	5	45 h
3099111	Audiovisual Media	2nd Semester	5	60 h
	Elective – Foreign Language II	2nd Semester	4	45 h
3099134 – English or 3099135 – Spanish
3099113	Communication Workshop I	2nd Semester	1	15 h

2nd Year
ID	Name	Semester	ECTS	Length
3099114	Sociology of Communication	1st Semester	5	45 h
3099115	Political Science and International Relations	1st Semester	5	45 h
3099116	Journalism Laboratory	1st Semester	5	45 h
3099117	Media and advertising	1st Semester	5	45 h
3099118	Aesthetics and Graphics	1st Semester	4	45 h
3099119	Multimedia Technologies	1st Semester	5	60 h
3099120	Communication Workshop II	1st Semester	1	15 h
3099121	Contemporary World Issues	2nd Semester	5	45 h
3099122	Law and Deontology	2nd Semester	5	45 h
3099123	News Production Theories	2nd Semester	4	45 h
3099124	Content Production	2nd Semester	5	60 h
	Elective I	2nd Semester	10	90 h
3099136 – Journalism and Media Production – 5 ECTS – 45h 3099137 – Public Relations and Consulting- 5 ECTS – 45h 3099138 – Editing and Editorial Production – 5 ECTS – 45h Students must choose 2 of the 3 electives.
3099126	Communication Workshop III	2nd Semester	1	15 h

3rd Year
ID	Name	Semester	ECTS	Length
9719321	Project	1st Semester	10	60 h
	Media Analysis	1st Semester	5	45 h
	Media and Business Models Management	1st Semester	5	45 h
	Elective 2	1st Semester	10	90 h
Elective 2 – Applied Writing Workshop – 5 ECTS – 45h Elective 2 – Digital Communications and Social Media – 5 ECTS – 45h Elective 2 – Communication and Innovation – 5 ECTS – 45h Students must choose 2 of the 3 electives.
9719331	Interneship	2nd Semester	30

Entry Requirements

For further information about international students’ applications,
please see International Applicants
or contact the International Students’ Office by email at: estudante.internacional@ipleiria.pt

Accreditation

State: Accredited
Nº de anos de acreditação: 6
Date of publication: 19-03-2015
A3ES Accreditation

Application Fee

60€

Enrolment Fee

General contingent: 30€
International student contingent: 100€

Tuition Fee

General contingent: 697 €
International student contingent: 3000€