Relationship Marketing

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pUBLIC EXAMINATIONS – Francisca Rodrigues Ribeiro 29/04/2024

OPEN CLASS – CIM 16/03/2024

public examinations – Nicolau Gil Deodato – 27/11/2023

Provas Públicas - Sílvia Reis da Silva - 10/11/2023

Public examinations – Sílvia Reis da Silva – 10/11/2023

Provas Públicas - Nicole Sebastião Vieira - 07/11/2023

Public examinations – Nicole Sebastião Vieira – 07/11/2023

Provas Públicas - Ana Carina Barreiros Percheiro - 03/11/2023

Public examinations – Ana Carina Barreiros Percheiro – 03/11/2023

Provas Públicas - Bárbara da Fonseca Antunes - 02/11/2023

Public examinations – Bárbara da Fonseca Antunes – 02/11/2023

Provas Públicas - Mariana oliveira - 30/10/2023

Public examinations – Mariana oliveira – 30/10/2023

Visita à ESTG/DGE da Universidade Feevale

Feevale UNIVERSITY VISIT (16/05/2022)

IX Relationship Marketing Days

Public examinations year 2019

VIII Relationship Marketing Days

wine tourism seminar 2018/19

VIII Relationship Marketing Days

wine tourism seminar 2018/19

VIII Relationship Marketing Days

VI Relationship Marketing Days

V Relationship Marketing Days

get-together 1st edition master’s degree in relationship marketing

school year 2017/13/8 class

V Relationship Marketing Days

II Relationship Marketing Days

IESB EXCHANGE

school year 2012/13 class

IESB EXCHANGE

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Scholarships and Awards

Best Paper Award in the Marketing area at the XXIII Luso-Spanish Scientific Management JourneysPaper Presented: “The Determinants of Booking.com Brand Loyalty”

Raquel Silva e Cruz

Best Paper Young Researchers Award at the XXIX Luso-Spanish Scientific Management MeetingsPaper Presented: “The Influence of Storytelling on Consumer Perceptions, Attitudes and Behavior”

Ricardo Cardoso

Partners

Tribute to organizations that host our students on internships, award prizes, sponsor scholarships and support our activities.

Testimonies

Rebeca Oliveira – International Student (Brasil),

2019/2020

“Studying for a Master’s degree in Relationship Marketing at the IPL has been a very rich experience. The courses are approached in such a way that we can think internationally, thus expanding our view to the global, to learning and to living with people. It has been a pleasant, intense experience of exchanging knowledge and customs. The way I am welcomed by the professors makes me sure that I chose the right institution for this time of learning.“

Ana Guerra

2015/2016

“The Master in Relationship Marketing was the best investment I could have made and proved to be an essential lever in the progression of my professional life! It is a very complete and well structured course, accessible to people from any area of training. The teachers of the course are excellent professionals and incredible human beings, always willing to collaborate with students.“

Ricardo Cavadas

2012/2013

“…in 2011, I came across the Relationship Marketing Curricular Unit and I began to reposition myself. From a simple business need, was born a personal need to acquire knowledge and skills to create lasting relationships with market players. This is how I entered the Master in Relational Marketing in 2012. …All my professional (and personal!) success would not be possible without a well-organized structure, with competent people, and above all, knowledgeable of the needs of their students, which was remarkable in the Master in Relationship Marketing. Endowed with an enriching curriculum structure and shaped to new technologies and marketing trends, I consider the master a reference for the experience of its teachers in the business area (and of course, in the taste for teaching) and for the teaching tools made available to students...“

Paulo Martins

2011/2012

“Being a techie, I believed that truly building a B2B relationship (which I would call partnership = customer-supplier relationship) was the way to go, complemented, of course, with digital marketing. The content of the Relational Marketing master’s degree proposed this, somehow. And that’s how I felt throughout it. Was it fruitful? Yes, and even in the final work I created a methodology / tool that we still use today in our company inCentea. Looking at today’s distance, things have changed and adapted progressively to digital, yes. All this is true. However, it is no less true that – and I recall a book I recently read “This Is Marketing: To Be Seen You Must Learn To See” by Seth Godin, 2019 – very pragmatically, digital Marketing is a complement, but business is still sustained on human relationships of mutual trust and partnership. Marketing can never forget this reality when defining its strategic path..“

Margarida Rodrigues

2010/2011

“the best decisions I have made academically. With a degree in Law, the Marketing area was a real challenge, which involved the acquisition of other skills, the development of different perspectives of analysis, and the mastery of new contents. Going back to school almost 20 years after graduating was extremely rewarding in personal and professional terms. I found a very well organized master’s program, with excellent professionals, with high academic, personal and professional skills. I feel an enormous gratitude to the teachers for having helped me to get further.“

Activities

Academic Works

Date	Title of the work	Student’s name
28/11/2024	Study of the Determinants of Compulsive Buying and its Effect on the Construction of Young People’s Identity	Pereira, Mariana Santos
21/11/2024	Consumer attitudes towards personalised ads on Instragram	Santos, Carolina Freire
04/11/2024	The impact of marketing communication on building loyal fans: The case of União de Leiria	Nobre, Rúben Miguel Martins
11/11/2024	The impact of the authenticity of a tourist attraction on tourist satisfaction in their well-being and WOM mediated by the Memorable Tourist Experience	Sintra, Jéssica Cravo
11/11/2024	Padel players’ perspective on the importance of employee performance and social interactions on well-being, perceived value and experiential loyalty	Ricardo, Rita Maria Sousa
31/10/2024	Impact of the “Rituals” brand value on consumer preference and purchase intention: a comparative analysis between Spanish and Portuguese consumers	Cabrera, Hilda Teresa Palacios
10/10/2024	Ethical Issues Associated with Neuromarketing Practices	Notdeste, Nelson José Sarabando
28/05/2024	How content marketing on social media influences brand perception – the case of Too Good to Go	Junior, Sara Luís Henriques
28/05/2024	Integrating Relationship and Digital Marketing in the Music Industry	Sousa, Sara Moreira de
21/05/2024	Tourism Marketing Plan: União das Freguesias de Tornada e Salir do Porto as a Tourist Destination Region	Santos, Rodrigo João Contente Gomes dos
21/05/2024	Investigating Content Dynamics for Women’s Health Products: A Comparative Analysis of User and Firm Generated Content Engagement on Social Media	Silva, Caroline Virgilli Regis da
21/05/2024	Grupo Noras Internship Report – Brand Book	Silva, Liliana Antunes da
29/04/2024	The impact of sustainability and environmental awareness on the intention to visit Portuguese natural parks again, mediated by satisfaction and perceived green image	Ribeiro, Francisca Maria Rodrigues
16/02/2024	CRM implementation with a direct impact on the organization	Henriques, Leonardo José Duarte
27/11/2023	Communication Plan for the Beatriz Godinho Health Group	Deodato, Nicolau Gil
15/11/2023	Consumer loyalty and brand habits: Analysis in times of crisis	Silva, Ana Rita Fernandes da
10/11/2023	Digital Marketing and Communication – Internship Report at Beavers Digital Agency	Silva, Silvia Reis da
08/11/2023	The relative effectiveness of traditional, relationship and digital marketing in the decision to buy children’s products	Veiga, Yasmine Nicole
07/11/2023	The Effectiveness of Loyalty Models in B2B and B2C Businesses – The BYWUD Case	Vieira, Nicole Sebastião
03/11/2023	The Human Side of Digital	Percheiro, Ana Carina Barreiros
02/11/2023	Customer Loyalty Strategies – The case of inCentea M.I	Antunes, Bárbara da Fonseca
30/10/2023	The effects of sponsorship authenticity and transparency on consumer responses to Influence Marketing	Oliveira, Mariana Domingues
30/10/2023	The impact of the quality of channel integration on satisfaction and loyalty to omnichannel brands/retailers, and on the perception of value and buyer experience, mediated by the perception of personalization	Ribeiro, Fábio Alexandre Matos
11/05/2023	Marketing Plan applied to VALOR RH, Lda.	Gonçalves, Patrícia Vilhena Soares
10/05/2023	Determinants of female consumers’ purchase intention of luxury products: the impact of culture	Rocha, Caroline Briese Martins
10/05/2023	Relationship between virtuous leadership, happiness and employee performance: the moderating role of	Godinho, Joana Eduarda Antunes
04/05/2023	The effects of the follower-influencer relationship on parasocial interaction and consumer behavior	Barreiros, Patrícia Sofia dos Reis
31/10/2022	Eco-efficient product packaging, influence on emotional attachment to the brand and consumer purchase intention	Silva, Tânia Marisa de Jesus Nunes Coelho
26/10/2022	The impact of CRM implementation on consumer behavior, satisfaction, and retention	Miguel, Margarida Domingues
17/10/2022	The impact of online tourism promotion on the intention to go sightseeing in Sardinia	Ribeiro, Sara Maria Ferreira
10/10/2022	The determinants of the choice of destination Portugal by Brazilian tourists: the role of online information search	Ferreira, Karina Vargas
10/10/2022	The impact of tourist destination attachment and environmental sustainability on behavioral intention	Henriques, Ana Cristina Diniz
09-mai-22	Consumers’ affective engagement with young and old brands: the impact of functional value, social value, and trust	Santos, José Amândio Ferreira dos
09-mai-22	Destination Branding: The Effects of Cognitive and Resident Image on the Affective Image of the Tourist Destination and its influence on WOM	Gomes, Dora Sofia Fernandes
05-jan-22	Market Segmentation: Creating a Database in a Tourism Company (in Portuguese)	Luso, Carlos Miguel Gameiro Martinho Gomes
16-dez-21	Communication Plan for Startup Leiria (in Portuguese)	Nogueira, Mariana Pereira
18-nov-21	Determinants of the Adoption of Sustainable Fashion Behaviors by Portuguese Consumers (in Portuguese)	Rijo, Susana Maria Figueiredo Lopes
18-out-21	Development of a Communication Plan for Startup Leiria (in Portuguese)	Sequeira, Ana Sofia Marques
18-out-21	Branding in the digital environment: an analysis of the use of digital branding in communication strategies (in Portuguese)	Filipe, Tânia Isabel Jacinto
07-set-21	Digital Marketing and Digital Communication (in Portuguese)	Ferreirinha, Alexandra Maria Rocha
19-abr-2021	Determinants of purchase intention of green products: the influence of culture (in Portuguese)	Noá, Maria Alexandrina de Matos
18-dez-2020	The importance of internal marketing and the role of happiness and team cohesion on individual performance and customer orientation: the Hilti case (in Portuguese)	Ribeiro, Mariana Marques
17-dez-2020	Relationship Marketing in Higher Education Institutions: the case of student mobility in FCCEE of the Universidade de Vigo (in Portuguese)	Calvo, Franco Ismael
17-dez-2020	Taking the mental lead in one-on-one negotiation and closing the sale with the SOPRAR® System (in Portuguese)	Vaz, José António Fernandes
14-dez-2020	The impact of channel integration quality on omnichannel retailer purchase intention, mediated by perceived fluency, customer engagement and positive WOM (in Portuguese)	Amaral, Anna Luisa Azambuja
20-nov-2020	The Impact of Visual Merchandising on Impulse Buying Behavior (in Portuguese)	Jorge, Liliana Raquel Santos
5-Jun-2020	Sustainability Communication (in Portuguese)	Ribeiro, Isa Margarida de Melo
28-Mai-2020	Motivations and barriers to the purchase of electric vehicles in Portugal (in Portuguese)	Gonçalves, Nuno Miguel Borges
14-Nov-2019	Study of the determinants of customer satisfaction of the Parfois brand (in Portuguese)	Neves, Ana Carolina Silva
14-Nov-2019	Marketing Plan Applied to Essential Madeira Islands (in Portuguese)	França, César Augusto Correia Pimenta de
5-Nov-2019	Brand gender identity : the impact of brand androgyny on purchase intention (in Portuguese)	Matos, Ana Sofia Mendes
3-Mai-2019	City identity as a determinant of satisfaction and loyalty to the city of Santarém (in Portuguese)	Marques, Vanda Marisa Gomes Ferreira
28-Nov-2018	Digital marketing applied to Internet content (in Portuguese)	Nicolas Garin
9-Nov-2018	The Influence of Online Customer Reviews on Consumer Intention to Buy (in Portuguese)	Loureiro, Miguel Filipe de Sousa
9-Nov-2018	The importance of internal marketing in employees engagement and performance: the mediating role of happiness (in Portuguese)	Silva, Adriana Patrícia Martins da
2-Nov-2018	The impact of social media marketing activities on brand loyalty, consumer engagement, and value awareness (in Portuguese)	Matias, Nuno Miguel Romualdo
18-Out-2018	Marketing compliance, protection and management of personal data implementation of the general data protection regulation (in Portuguese)	Brito, Daniela Magro de Oliveira
12-Jul-2018	The relevance of empowerment in affective commitment, customer orientation and turnover intention of hotel employees (in Portuguese)	Aytekin, Denise de Sousa
12-Jun-2018	Determinants of student loyalty in Portuguese senior universities (in Portuguese)	Violante, Ricardo Jorge Tomás
23-Jan-2018	The technologies in the consolidation of tourism brands in emerging concepts: Tomar, a tourist – cultural project – practical proposal (in Portuguese)	Pires, Hugo Filipe Pereira
30-Nov-2017	Factors determining word-of-mouth communications by clients of thalassotherapy centers in Portugal (in Portuguese)	Carvalho, Bárbara Salgueiro
17-Nov-2017	The influence of storytelling (narrative structure) on consumer perceptions, attitudes and behavior (in Portuguese)	Cardoso, Ricardo Jorge Moita
17-Nov-2017	Personal branding as a differentiation strategy in the job market(in Portuguese)	Guerra, Ana Sofia Bernardo
6-Nov-2017	The management of experiences with territorial brands and its impact on image and satisfaction from the perspective of residents (in Portuguese)	Dias, Sara Seixas
18-Out-2017	Impact of emotional intelligence on affective commitment and customer orientation (in Portuguese)	Pinto, Maria Jorge Montez Gomes
3-Mai-2017	The impact of experiential marketing on hotel guests’ loyalty (in Portuguese)	Fonseca, João José do Couto
3-Mai-2017	The purchase motivations of luxury brands by Portuguese consumers (in Portuguese)	Pedrosa, Gabriel Alexandre Lopes
21-Abr-2017	The convergence between human resources management and marketing: organizational communication factors influencing internal customer satisfaction (in Portuguese)	Estrela, Andreia Rodrigues
3-Abr-2017	Digital marketing strategies in B2B companies – Americana S.A. (in Portuguese)	Mendes, Marcelo Clemente
6-Jul-2016	Determinants of organizational innovation adoption: a case study in Portuguese industry (in Portuguese)	Miranda, Henrique Jorge Agostinho
18-Mai-2016	The influence of the Internet in international and relational marketing of companies (in Portuguese)	Quintaneiro, Vânia Sofia Soares Correia
18-Mai-2016	The influence of satisfaction in the drug transaction process: determinants and consequences of pharmacy satisfaction towards the supplier (in Portuguese)	Duarte, Francisca Miguel Ramalho Freire
3-Mai-2016	Relationship marketing based on internal marketing: the influence of the leader’s coaching competencies on employees’ responses (in Portuguese)	Menezes, Rita Margarida da Silva Lima de Oliveira
28-Abr-2016	Determinants of purchase intention of passenger car brands (in Portuguese)	Pereira, João Paulo Norberto
28-Abr-2016	The impact of choice factors on international students’ loyalty mediated by satisfaction: the case of Politécnico de Leiria (in Portuguese)	Jorge, Dina Maria Amaro
23-Fev-2016	Eco-innovation and development: how sustainable innovations can confer competitive advantage to organizations – a case study of Dell Inc. (in Portuguese)	Silva, João Paulo Nascimento da
15-Dez-2015	The impact of marketing-mix adaptation on brand image and international customer trust (in Portuguese)	Mendes, Martine Ribau Cardoso
17-Dez-2015	Brand loyalty as a determinant of customer loyalty: a comparative study applied to fuel brands (in Portuguese)	Ribeiro, Maria Inês Pontes
15-Dez-2015	Relationship marketing and integrated marketing communication (in Portuguese)	Santos, Diogo André Marques
17-Dez-2015	Determinants of purchase intention mediated by social media: an exploratory study on fashion consumption in Portugal (in Portuguese)	Ferreira, Diana Rita Coutinho
15-Dez-2015	inCentea MI – the union of marketing and innovation for the success of a new brand (in Portuguese)	Rodrigues, Diana Alexandra dos Santos
26-Mai-2015	The influence of loyalty actions on consumer loyalty in the fashion industry (in Portuguese)	Alves, Sara Gomes
26-Mai-2015	The determinants of attitude and loyalty in online shopping (in Portuguese)	Alves, Ana Isabel Conde Sousa
11-Mai-2015	The influence of loyalty actions on consumer loyalty in the fashion industry (in Portuguese)	Alves, Sara
11-Mai-2015	The determinants of attitude and loyalty in online shopping (in Portuguese)	Alves, Ana Isabel
27-Mar-2015	Lobbying by associations in the EU as a Marketing strategy: the contribution of Portuguese associations to the definition of lobbying by their European counterparts for the benefit of the national economy (in Portuguese)	Gomes, Nuno Miguel Duarte Gomes
27-Mar-2015	The impact of relationship quality, emotions and recommendation on loyalty : the case of Laboratório de Análises Clínicas Elisabete Cavadas (in Portuguese)	Cavadas, Ricardo
18-Dez-2014	The importance of relationships in service procurement (in Portuguese)	Vaz, Patrícia Raquel Carrilho
18-Nov-2014	Customer prospection, communication and the influence of sensory marketing (in Portuguese)	Sousa, João Pedro Cardoso de
30-Jun-2014	Business plan for the implementation of an online tourism platform (in Portuguese)	Gomes, Cristina Alexandra Nunes
30-Jun-2014	The strategic marketing plan – a project for the Bianca brand (in Portuguese)	Bernardes, Cláudia Alexandra Costa
30-Jun-2014	The determinants of perceived value and loyalty to the brands of mobile operators operating in Portugal: the case study of students from ESTG of IPLeiria (in Portuguese)	Silva, Lídia Maria da Cruz
30-Dez-2013	Marketing and mediation: the case of Associação InterMEDIAR (in Portuguese)	Cordeiro, Andreia Isabel Rodrigues
30-Dez-2013	Building customer loyalty programs : concepts, characteristics and reward schemes (in Portuguese)	Duarte, Maria Isabel Pereira
17-Dez-2013	The influence of lovemarks on portuguese consumer satisfaction : the Delta case (in Portuguese)	Sousa, Cátia Sofia Soares
17-Dez-2013	The impact of strategic marketing, in terms of orientations and capabilities, on business performance (in Portuguese)	Mourão, Carolina Corona
13-Dez-2013	Relationship marketing and customer loyalty (in Portuguese)	Rodrigues, Tânia Andreia Cardoso
24-Mai-2013	Market orientation as a way to obtain competitive advantages in organizations (in Portuguese)	Vala, Célia Margarida de Sousa
24-Mai-2013	The determinants of insurance intermediary performance and the moderating effect of culture: the AXA case (in Portuguese)	Gomes, Pedro José Pereira
24-Mai-2013	Marketing plan applied to Livraria Arquivo with a proposal to optimize the communication and sales processes through an e-commerce website (in Portuguese)	Domingos, Marta Silvério
2-Abr-2013	The Relational Marketing and the fidelization of students: a study applied to the CCSo of UFMA-Brazil and to the ESTG of IPL-Portugal (in Portuguese)	Mendes, Maria Raimunda Marques
7-Mar-2013	Impact of portal and online consumer characteristics on satisfaction, trust, and loyalty to the Booking.com brand (in Portuguese)	Cruz, Raquel Silva
9-Nov-2012	Relationship marketing in children’s consumption (in Portuguese)	Pinho, Ana Regina Rodrigues
5-Set-2012	The impact of social media on brand equity dimensions and brand purchase intention : an exploratory study (in Portuguese)	Laranjeiro, Luísa Paula Grave
20-Jul-2012	The impact of brand personality on different levels of brand loyalty – the case of private labels (in Portuguese)	Machado, Carla Madalena da Silva
17-Jul-2012	Determinants of word-of-mouth communications among students in Portuguese vocational schools (in Portuguese)	Rodrigues, Teresa Margarida Oliveira
2012	Social Media as a customer relationship tool: the case of Facebook in airlines (in Portuguese)	Barra, João Tiago Roda
2012	The factors that influence the formation of the image of higher education institutions : the case of the Polytechnic Institute of Leiria from the perspective of secondary school teachers in the district of Leiria (in Portuguese)	Rodrigues, Susana Leonor
2012	The impact of CRM on customer loyalty in the B2B market of the building materials sector (in Portuguese)	Silva, Jorge Duarte

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Scholarships and Awards

Partners

Testimonies

Activities

Academic Works

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