JUNHO 2017
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Título: Gestão de marcas: uma abordagem empreendedora para as PME vencerem em mercados globais Autor: Victor Tavares Cota: 659.126/16 |
O livro mais completo, atualizado e aplicado sobre a gestão da marca em PME. Este livro visa dar um contributo, de uma forma pioneira e com rigor metodológico, para o conhecimento sobre como e porque se poderão construir marcas de sucesso em PME numa envolvente tão complexa e dinâmica. |
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Título: Dynamic identities : how to create a living brand Autor: Irene van Nes Cota: 659.126/17 |
The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data. The books offers a systematic process of creating brand identities that are alive and gives the reader a wealth of examples of international identities that were built on the discussed systems. |
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Título: Packaging design : successful product branding from concept to shelf Autor: Marianne R. Klimchuk, Sandra A. Krasovec Cota: 659.126/18 |
Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. |
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Título: Retail product management : buying and merchandising Autor: Rosemary Varley Cota: 658.7/11 |
Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. |
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Título: Marketing management Autor: Philip T. Kotler, Kevin Lane Keller Cota: 658.8/223 |
The world of marketing is changing everyday–and in order for students to have a competittive advantage, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. |
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Título: The manager’s guide to distribution channels Autor: Linda Gorchels, Edward Marien, Chuck West Cota: 658.8/224 |
Channel management has become one of the most important components of a firm’s competitive strategy, with mistakes often costing companies millions–and channel managers their careers. The Manager’s Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. |
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Título: Marketing 3.0 : do produto e do consumidor até ao espírito humano Autor: Philip Kotler, Hermawan Kartajaya e Iwan Setiwan Cota: 658.8/225 |
Esta é uma obra crucial para compreender as modernas tendências dos consumidores e de que forma as empresas têm de se lhes adaptar. Marketing 3.0 surge como uma rotura com os antigos modelos. Indo além das abordagens baseadas no produto (Marketing 1.0) e no consumidor (Marketing 2.0), esta obra adopta uma nova perspectiva, mais abrangente, que encara os consumidores como pessoas multidimensionais, com valores enraizados e, até, como potenciais colaboradores. |
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Título: Marketing for hospitality and tourism Autor: Philip T. Kotler, John T. Bowen, James Makens, Seyhmus Baloglu Cota: 658.8:338.48/37 |
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. |
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Título: Hotels & catering : book 1 Autor: Virginia Evans, Jenny Dooley, Veronica Garza Cota: 811.111/63 |
Career Paths English: Hotels and Catering is a new educational resource for hospitality professionals who want to improve their English communication skills in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing. |
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Título: Tourism : book 1 Autor: Virginia Evans, Jenny Dooley, Veronica Garza Cota: 811.111/64 |
Career Paths Tourism is a new educational resource for tourism professionals who want to improve their English communication skills in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. |
